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Hi, I'm James, a UX / Service Designer.

Based in London, England.
See my work
8+ YEARS EXPERIENCE
      Servıces

Some of the skills I can bring to your project.

Product Strategy

I deliver market-driven solutions and actionable plans to enhance project outcomes and align with broader business objectives.

User Research

I leverage qualitative and quantitative data sources to uncover powerful insights that help drive effective product change.

UX / UI Design

I craft intuitive and aesthetically pleasing interfaces that increase user engagement whilst adhering to design system standards.

Service Design

I create seamless and innovative service experiences that enhance customer satisfaction across all user touch points.
EXPERIENCE ACROSS 5+  INDUSTRIES
      About me

A little bit about me

Welcome! I'm James Peterson, a multidisciplinary product person based in London.

Outside of work you can find me on the rugby pitch. These days I'm too scared of breaking anything so it's strictly non-contact tag rugby for me.

I'm also in the midst of building both a genre spanning video game and an award winning movie. Just don't ask me too often when they are coming out...

My Experience

I've had the pleasure of working across multiple industries including manufacturing, retail, publishing and the energy sector. Check out my portfolio for some recent case studies or download my C.V below.

Download C.V

Jan 2022 -
present

Staff UX / Service Designer @ Piclo

Sole designer responsible bringing the operations and settlement modules to life.

mar 2021 -
jan 2022

Snr. UX Designer @ VCCP

Working with multiple clients across different industries to determine the best UX.

oct 2018 -
mar 2021

UX Designer @ ESI Media

Developed the in-house UX function and design system from scratch.

sep 2015 -
oct 2018

Product Manager @ Tesco

Led the management and re-design of the premier in-store colleague app.

“James was a real asset to our team. He was able to get complex technical projects up and running quickly and worked closely with every team member to ensure a seamless service roll out.”

Mark Simpson

CEO - Respirex International
“I worked closely with James and it was a true pleasure. He always had user needs and frustrations at the front of his mind and was able to convince senior leadership to make impactful improvements to our products”

Vicky Stephens

Head of Product - ESI Media
“As a mentor James helped me become a much more confident designer. We worked closely on a number of products and I was always grateful for his continued support and ability to unblock my work.”

Kathy Maclean

Lead Product Designer - VCCP
      portfolio

A selection of my work.

Brackey's Game Jam: Squall Wind

Brackey's Game Jam: Squall Wind

Building a video game from the ground up for Brackeys' game jam 2024.

View Case Study
Piclo: Ops & Settlement module

Piclo: Ops & Settlement module

Working as a full time Senior UX/Service designer for Piclo to bring the operations and settlement modules online for our client ENEL.

View Case Study
Saga: Online booking flow

Saga: Online booking flow

As part of the VCCP digital UX team, re-designing the online cruise booking flow for Saga holidays.

View Case Study
ESI Media: CMS migration

ESI Media: CMS migration

Overhauling how the whole editorial team runs their news desks day to day.

View Case Study
The Independent: Customer app

The Independent: Customer app

Re-thinking the newspapers app from the ground up to ensure users kept coming back for fresh and exciting news content.

View Case Study
The Independent: Sales page

The Independent: Sales page

Helping the online newspaper succeed in their first foray in building a premium subscription service.

View Case Study
ESI Media: Design system

ESI Media: Design system

Championing and managing a sustainable design system to ensure a more holistic approach to design.

View Case Study
Evening Standard: Registration flow

Evening Standard: Registration flow

Assessing the newspapers online funnels to set it up for a future of online readers and subscribers.

View Case Study
Tesco: Colleague app

Tesco: Colleague app

Updating the in-store colleagues most useful app to ensure they can provide continued stellar customer service.

View Case Study
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